More Transploitation

(Via Mediaite)

God Launches Desperate Ad Campaign: Please Help Me Stop Those Terrible Gays

Actually this campaign was launched by the martyrs promoted last week by Ted Cruz. Via Glenn Beck's site:

The Görtz Haus Gallery, a one-stop wedding venue, restaurant and flower shop that Betty and Dick Odgaard have run for the past 13 years in Grimes, Iowa, is slated for official closure on July 31, following intense controversy over the Christian owners’ refusal to host a gay wedding. The decision to close their doors follows a contentious legal battle stemming from the Odgaards’ turning away of Lee Stafford and his fiancé Jared Ellars in 2013 — a decision that resulted in a $5,000 settlement payout to the same-sex couple. The Odgaards have since launched God’s Original Design Ministry, a 501(c)(3) organization that will post billboards across the U.S. in an effort to defend traditional marriage as an institution that is comprised of only one man and one woman.

The first billboard went up this week in Oklahoma. The Odgaards say they are planning 999 more.

Calvin Klein Campaign Gets Homo Sexty

Via WWD:

Calvin Klein is betting on sexting and Tinder to help fuel the next iteration of its #mycalvins campaign. The predominantly digital program will span 27 markets that will include nontraditional outdoor media, such as large-format static LED screens and street furniture in key global cities like Bangkok, Thailand and São Paulo. The lead image – a same-sex embrace featuring male models Reid Rohling and Ethan James Green – will replace eyewear on the brand’s signature billboard on Houston Street in SoHo here Aug. 3. In-book advertising is slated to run in September books starting in early August and an advertising rollout with Vice Media will begin in the fall in 10 markets. An integrated digital partnership with Tinder will go live in the fall, as well, featuring an in-app campaign giving users the choice to swipe right or left. Paid social media advertising is part of marketing spend, including promoted content on Facebook, Instagram, Twitter and YouTube to reach the brand’s collective 20 million social followers.

(Tipped by JMG reader Alan)

Lesbian Couple Featured In Bank's Viral Ad

3.7 million views in one week.

Airbnb For "Transkindness"

Clip recap:

Airbnb believes that every person in the world should feel like they can belong anywhere. That feeling is possible because of the kindness in our community--hosts who were once strangers, guests who became friends, the goodness we see in man, woman, and transkind. Go see. Stay in their homes, hear their stories, understand their lives. Then share your experiences with us. Let’s celebrate moments of human kindness.

(Tipped by JMG reader Lynda)

Pam Geller Sues DC Metro

Via the right wing Daily Caller:

Activist and blogger Pamela Geller is suing the Washington Metropolitan Area Transit Authority after the agency refused to run her ads with a drawing of the prophet Muhammad on public transportation in the District of Columbia. On May 20, Geller submitted her ad to WMATA to be placed on buses and in train stations throughout the city, but about a week later the agency announced it would no longer accept “issue-oriented advertising.” At the time, a spokesman for WMATA told The Daily Caller News Foundation the decision to ban issue-oriented ads was not related to any particular organization, but Geller believes it was an attempt to block her right to speak freely. “It’s an end run around the first amendment,” Geller said in an email. “… [and] Public safety has been thrown in for good measure as if these craven quislings know what is conducive to the public good.” In the lawsuit, Geller, along with her non-profit organization American Freedom Defense Initiative, claims WMATA violated her First Amendment rights by refusing to run her ad.

Geller has fought similar battles against transit agencies in New York City, San Francisco, Philadelphia, and Chicago.

AdWeek Slams Catholic Vote Clip: Galling And Meant To Marginalize LGBT People

In the comments of the post below this one, JMG reader Sam points us to this takedown of Catholic Vote by AdWeek:

About halfway through this two-and-a-half-minute film from conservative nonprofit the Catholic Vote, its treacly, overlystylized message becomes clear. These Catholics are nervous about revealing their stance on same-sex marriage because they're (spoiler alert!) against it. That stance is nothing new. And everyone is entitled to their opinion, as long as it doesn't lead to legislation that discriminates. No, what's galling about the ad is its appropriation of LGBTQ themes to marginalize LGBTQ people. The ad, with a straight face, position Catholics as a persecuted group for not having their message of intolerance (here blatantly recast as its opposite) widely accepted these days. It even plays like a coming-out video for Catholics who are afraid to take the "brave" step of voicing their objection to equality. That's a pretty audacious tactic—disingenuous and disrespectful, to say the least.

The comments there are very active.

This Is An Ad For Something

Ad Week scratches their head:

Poo-Pourri's marketing team would like you to know its odor-trapping spray isn't just for poo. You can use it to save water, too, by not flushing your pee. To make its case, the company is out with an ad featuring a foul-mouthed octogenarian who spouts a steaming stream of double entendres about urinating. It's trying for the same kind of willfully gross irony as the brand's popular past ads with their fancy British accents. But the randy granny might not be as charmingly refined as the well-dressed socialite, or as ridiculous as Santa Claus caught on the throne. So far, a good number of YouTube commenters just seem baffled. That's understandable.

The clip has 1.7M views already.

Esurance Backs "Equal Dreams"

Via Ad Week:

#EqualDreams” is the company’s way of saying that, no matter what the United States Supreme Court decides, Esurance will cover everyone who can afford it. From the press release, in case you didn’t get the point: “In every state where Esurance can give couples a married rate, it extends that married rate to either married gay couples, domestic partners or those in civil unions—even in states that do not allow same-sex marriages.”

That's JMG reader Rem and his husband at 2:22.

INDIA: Fashion Ad Stars Lesbian Couple

Ad Week reports:

An Indian clothing company is out with an ad that news reports are billing as the socially conservative country's first to feature a lesbian couple. Anouk and Ogilvy & Mather Bangalore created the spot, in which the couple get ready to meet—and, the ad suggests, come out to—the parents of one of the women. Three and a half minutes long, the spot aims for a casual tone, showing the women in their apartment, putting on makeup and chatting about clothing, hairstyles and their relationship. The tagline, "Bold is beautiful," risks conflating putting on a bright-colored dress with being open about one's sexuality in a highly hostile environment. But the brand deserves credit for aligning itself with a progressive message—the ad seems to be mainly garnering support on YouTube (where it has more than 1.6 million views), even if the spirit of it is lost on the obligatory bigots yelling in all caps in the comments section of articles.

Two years ago the Indian Supreme Court reinstated the criminalization of homosexuality.

One Million Moms Vs Tylenol

What took them so long?

Gay and lesbian couples are featured prominently in Tylenol's new #HowWeFamily campaign, which aims to change the face of the American family. A same sex prom couple and two gay dads with a baby are among those featured in the campaign's first TV ad. A voiceover declares, "Family isn't defined by who you love, but how."

Tylenol is glorifying all modern family types by stating a family is based on love not traditional marriage, and then showing gay couples with their children. One Million Moms believes family is based on love, but this does not justify normalizing sin. 1MM does not agree with the need for Tylenol to support same sex marriages or couples.

Plus, Tylenol recently used a lesbian couple shown nose to nose in a printed magazine ad. It was included in Good Housekeeping June 2015issue on page 21, to name one example. At the bottom of the ad it states that Tylenol is a national corporate partner with the Human Rights Campaign.

Companies should advertise the quality of their products, or in this case, how and when to take a medication and why it works. They should not be highlighting who is attracted to whom or who sleeps with whom. This is a marketing decision Tylenol will regret. This gay-inclusive commercial is attempting to desensitize viewers. There is concern about the way this ad is pushing the LGBT agenda, but an even greater concern is the way that they are attempting to redefine "family."

TAKE ACTION: Please contact Tylenol (owned by Johnson & Johnson) through our website urging them to pull this inappropriate commercial immediately and remain neutral in the culture war. Also, let Tylenol know that continuing to air this ad and other offensive advertisements in the future will force your family to make the decision to no longer purchase Tylenol or Johnson & Johnson products.

Memo to One Million Moms, Brian Brown and Franklin Graham: Johnson & Johnson is ranked at #39 on the Fortune 500 with over $75 billion in sales last year. Among its consumer brands are Activue, Band-Aid, K-Y, Listerine, Rogaine, Rolaids, and Sudafed.

Google Animates Ian McKellen, Conchita Wurst, & Sam Smith In Android Pride Ad

Via Ad Week:

Google-owned Android is featuring prominent gay celebrities to promote the mobile operating system's support of LGBT Pride Month and especially its upcoming centerpiece weekend. The minute-long #AndProud video from Adam&eveDDB shows more than 15 celebrities—including, of course, stars from Google's YouTube like Tyler Oakley and Hannah Hart—as characters inspired by Android's small green mascot. The ad is set in London and opens with an animated version of diver Tom Daley jumping into water. We then meet a cartoony Ian McKellen and musicians Jessie J, Sam Smith and Conchita Wurst. Meanwhile, flags from countries like the U.K., Ireland and the U.S. wave in the background.

From the clip description: "Be a part of our global Pride celebration. Androidify yourself to join our online parade, and your character could even appear on Pride parade floats in London, New York and San Francisco."

(Tipped by JMG reader TJ)

SOUTH CAROLINA: Newspaper Apologizes For Gun Ad Next To Shooting Story

The Hill reports:

Charleston's Post and Courier apologized Thursday for publishing an ad for a local gun range next to a front-page story about a mass shooting in the city. “The front-page sticky note that was attached to some home delivery newspapers on the same day as this tragedy is a deeply regrettable coincidence,” the newspaper said in a statement, according to blogger Jim Romenesko. “We apologize to those who were offended.” “It was just unfortunate timing,” an advertising department manager told Romenesko. “The ad had already been scheduled.” The ad attached on Thursday morning’s cover of The Post and Courier promotes a shooting range in Summerville, S.C. It lists a ladies night event and says, “$30 gets you everything.” Among the products included in the ad are “50 rounds of ammo,” a “pistol or revolver” and a “range pass” for shooting.

One Million Moms Vs Chobani Yogurt

You knew this was coming.

Chobani should be ashamed of their latest commercial for attempting to normalize sin by featuring two women naked in bed together. The newest commercial for Chobani yogurt has two nude women in bed while one lovingly strokes the other's foot. This commercial not only promotes same sex relationships by including two lesbians, but also same sex marriage because the two women wear matching wedding bands. The ad states, "To Love this Life is to Live it Naturally." There is nothing natural about homosexuality.

What does selling yogurt have to do with gay sex? Nothing at all, but Chobani wants to make the association. One Million Moms continues to stand up for Biblical truth, which is very clear in Romans 1:26-27 about this particular type of sexual perversion.

This ad would be inappropriate for television even if it were a heterosexual couple naked in bed together. There is additional concern about the way this advertisement is pushing the LGBT agenda, but an even greater concern is that the commercial is airing when children are likely watching television. To make matters worse, this advertisement has aired during family programs such as "Full House" on Nickelodeon and "The Willis Family" on TLC.

TAKE ACTION: Please contact Chobani through our website urging them to pull this inappropriate commercial immediately and remain neutral in the culture war. Also, let Chobani know that continuing to air this ad and offensive advertisements in the future will force your family to make the decision to no longer purchase Chobani products.

Happy Father's Day, Mom

Via Ad Age:

"Dadvertising" has become massively popular with marketers in recent years as they try to tap the pride of dads getting more involved in childrearing and tug at the heartstrings of moms who like seeing touching moments of dads with kids. But in a decided zag amid all the dad-back-patting zigs, Angel Soft and its new agency, Interpublic Group of Cos.' Deutsch, Los Angeles, are celebrating single moms in a video titled "Happy Father's Day, Mom," breaking today on Facebook and YouTube. In a series of sometimes tearful accounts, adults in the video recount how their moms had to take on the role of dad too, and wish them a happy Father's Day. What does all this have to do with toilet paper? Single moms, like Angel Soft, have to be both soft and strong, the video points out. The new tagline for the brand, owned by Koch Industries' Georgia-Pacific, is "Be Soft. Be Strong."

The wingnuts are screaming about this, of course.

This Is An Ad For Something

After a minute or so of all these buff dancing boys, you might not notice that this is an ad for one of Eliad Cohen's circuit parties. And an ad for Stoli and for the photo-sharing app Viber. The track is new from Sarit Hadad, who competed for Israel at Eurovision 2002.

Chobani Yogurt Ad Stars Lesbian Couple

The wingnuts are really gonna hate this one. After all, this lesbian couple (GASP) is in bed together. Gawker hates the ad for (mostly) culinary reasons:

Bad yogurt company Chobani, whose product is to “Greek yogurt” what fermented urine is to champagne, has stooped to an outrageous, sexy new low in trying to distract the public from the taste of its pasty goo. It is plain as day to see that Chobani, desperate to align itself with any image other than “maker of America’s worst cow-related product,” has plunged directly to the bottom of the barrel, enlisting hot naked lesbians lounging around in their birthday suits in a last-gasp effort to make you, the easily seduced consumer, believe that bad yogurt is “sexy.” While it is true that Chobani yogurt appears to have the taste and consistency of semen, explicitly trying to associate the two substances is a dubious marketing strategy.

Gay Dads Feature In Dove Father's Day Ad

Via press release:

This morning, Dove Men+Care launched their “First Fatherhood Moments” Father’s Day campaign and video, which spotlights real dads’ emotional entry into fatherhood (including those from the LGBT community). Becoming a dad is a transformative experience – we found that 82% of men globally believe that having a child changes the way they think about what it means to be a man – and our new film celebrates the emotional strength 13 real men openly express upon learning they’re going to be a dad for the first time. Ian and Darryl Colvin: the gay new dads embrace one another as they set eyes on the newborn baby boy they never thought they’d have, for the first time.

COSTA RICA: Spanish-Language Father's Day Cookie Ad Features Gay Couple

Via the Tico Times:

A recent ruling by a judge in Goicoechea to recognize the first same-sex common-law marriage in Costa Rica’s history was just in time for a Father’s Day commercial that prominently shows a gay couple. The commercial, “Families in all their forms,” focuses on a father and his son opening a bag of Pozuelo-brand “Familia” cookies. As the dad explains that there are different kinds of families, the commercial follows an older couple without children – a gay couple – and a stay-at-home dad. The commercial concludes with the words, “When there’s love, there’s family.” Ana Isabel Sanz, regional marketing director for Pozuelo, told the daily La Nación that the company was not looking to challenge the traditional idea of the family. Instead, Sanz said that the company wanted their publicity to reflect the new kinds of families in Costa Rica, 60 percent of which don’t fit the old father-mother-kid mold.

An update to the above-linked story notes that the commercial's airing in San Jose this afternoon has spawned some boycott calls on social media.

(Tipped by JMG reader Will)

New Tylenol Ad Stars Gay Couples

Ad Age reports:

Johnson & Johnson's Tylenol today breaks a new #HowWeFamily campaign that celebrates the diversity of modern families -- depicting gay, lesbian, immigrant and biracial families in a 30-second spot from J. Walter Thompson, New York. The work builds on Tylenol's modern take on the Norman Rockwell family last December -- which kicked off its "What Matters Most" campaign -- with a new full-fledged integrated effort. The new campaign's initial TV ad, which will begin airing on TV next week, is part of a three-month effort that will include in-depth videos on 10 real families from around the U.S., a "docu-short" on changing American families, and results of a national survey on families, all housed on a microsite -- HowWeFamily.com.