Twisted Knickers

Time Square's famous Naked Cowboy, the guitar-playing singer that performs for tourists in his tighty-whities, is suing M&M Mars for $6M for depicting him on their store's Jumbotron as an M&M character.

"All I've got is my underwear. It's the most brilliant thing that's ever been created from a marketing perspective. You can't stop it," said Burck, 37, who said he filed suit on the advice of lawyers and trademark experts.