Main | Sunday, January 17, 2010

New York Times Readies Return To Paid Online Subscriptions

New York Magazine reports that the New York Times may be days away from announcing their return to a "metered" online subscription system in which readers must pay to read more than a certain number of articles per day.
The choice for some time has been between a Wall Street Journal-type pay wall and the metered system adopted by the Financial Times, in which readers can sample a certain number of free articles before being asked to subscribe. The Times seems to have settled on the metered system. One personal friend of Sulzberger said a final decision could come within days, and a senior newsroom source agreed, adding that the plan could be announced in a matter of weeks. (Apple's tablet computer is rumored to launch on January 27, and sources speculate that Sulzberger will strike a content partnership for the new device, which could dovetail with the paid strategy.) It will likely be months before the Times actually begins to charge for content, perhaps sometime this spring. Executive Editor Bill Keller declined to comment. Times spokesperson Diane McNulty said: "We'll announce a decision when we believe that we have crafted the best possible business approach. No details till then."
The article doesn't speculate on what the cost may be or whether physical subscribers will be allowed to read online for free.

Labels: , , ,

comments powered by Disqus