Main | Monday, March 08, 2010

Sao Paulo - The Ad-Free City

Three years ago Sao Paulo, Brazil, the world's 4th largest city, banned all outdoor advertising. Billboards, bus shelters, everything. Businesses were also forced to dramatically reduce the size of their logo signage. And despite court challenges from marketing behemoths like Clear Channel, the ban has stuck, much to the satisfaction of most residents. Can you imagine something like this in NYC? Here's a video made shortly after the ban went into effect.

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