Main | Tuesday, March 08, 2011

Lady Gaga Ends Target Deal

Earlier this month it was reported that Lady Gaga had struck a special promotional deal with Target with the stipulation that the company "start affiliating themselves with LGBT charity groups." Now it appears that deal has fallen through.
Carmen Cacciatore, co-founder of Fly-Life marketing agency, announced this afternoon that the earlier reported deal between Target Corp. and Lady Gaga was dissolved this past week. Bob Witeck of Witeck-Combs Communications was familiar with the dissolved deal, although he does not represent Gaga or any of the parties, and told Metro Weekly, "Despite the expectation that this was all unfolding as a deal, it has been in a sensitive stage of continued discussion for probably the last three weeks." He added, "Quite a few people, even early on, were afraid it was going to dissolve."

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