Main | Monday, July 29, 2013

Avicii - Wake Me Up

Dance music meets apparel branding. Via the press materials:
Today, two-time Grammy-nominated superstar, Avicii and Denim & Supply Ralph Lauren will release the first co-produced official music video for "Wake Me Up," the first single from Avicii's September 17th album, TRUE (PRMD/Island Records). The video was directed by celebrated American photographer Mark Seliger, and merges the hallmarks of Avicii's driving beats and uplifting melodies with the free-spirited aesthetic of the Denim & Supply Ralph Lauren brand. Produced by At Night Studios, the "Wake Me Up" video tells a universal story about belonging and finding your place in the world. "Wake Me Up" is a provocative new sound for Avicii and has been met with huge critical and commercial success with over one million downloads worldwide: "Wake Me Up" debuted at #1 in 47 countries, including the UK where it set a new record for the fastest-selling single of 2013!
I just checked the European charts and the track is indeed #1 pretty much everywhere today.

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