Main | Thursday, December 05, 2013

Christian Group: Don't Shop Pro-Gay

Steve Rothaus writes at the Miami Herald:
The website Faith Driven Consumer has released a buyer's guide for the 2013 Christmas season, ranking retail chains and "connecting Christian consumers with faith-compatible companies." For example, companies that support marriage equality and/or cater to the LGBT marketplace rank lower than store that do not. (Much of the data used comes from HRC's pro-LGBT buyer's guide.)
Bolding above is mine. Faith Driven Consumer is endorsed by Focus On The Family and the American Family Association. They write:
The 2013 Faith Driven Consumer Christmas Guide offers detailed reviews of 43 different companies, with DaySpring, Hobby Lobby, Bed Bath & Beyond, Belk, Foot Locker, Kohl's, Lowe's, and Michaels placing in the top eight. This easy-to-use, downloadable guide ranks companies according to their business practices based on a set of criteria developed by Faith Driven Consumer. Research shows that 81 percent of this 46 million market segment will switch brands when they discover that a retailer is incompatible with their worldview. It also finds that 64 percent of Faith Driven Consumers are currently looking for more faith-friendly shopping options.
Read their company reviews here. Apple and Nike get the lowest ratings. (Tipped by JMG reader Whabbear)

Labels: , , , , , , , ,

comments powered by Disqus