Main | Thursday, March 26, 2015

NIN Frontman Trent Reznor Is Helping Shape Apple's Coming Music Service

Oscar, Grammy, and Golden Globe-winning musician Trent Reznor is helping Apple with the launch of their streaming music service.
The new music app, which is a collaborative effort between Mr. Reznor and other Apple and Beats employees, including Jimmy Iovine — who founded Beats with the hip-hop star Dr. Dre — will feature the streaming music service with many of the same characteristics as the Beats Music streaming service, one Apple employee said. Those may include curated playlists and a more vivid visual appeal, while conforming to Apple’s sleek and minimal design aesthetic, one person said. The name Beats Music will most likely be shed. According to an Apple employee, the service is being tested as part of a new version of the company’s mobile software system, iOS, which has been given the code name “Copper” and is expected for public release this year.
The service is expected to launch at $10/month and will not include an ad-supported free option like Spotify.

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