Main | Friday, June 12, 2015

COSTA RICA: Spanish-Language Father's Day Cookie Ad Features Gay Couple

Via the Tico Times:
A recent ruling by a judge in Goicoechea to recognize the first same-sex common-law marriage in Costa Rica’s history was just in time for a Father’s Day commercial that prominently shows a gay couple. The commercial, “Families in all their forms,” focuses on a father and his son opening a bag of Pozuelo-brand “Familia” cookies. As the dad explains that there are different kinds of families, the commercial follows an older couple without children – a gay couple – and a stay-at-home dad. The commercial concludes with the words, “When there’s love, there’s family.” Ana Isabel Sanz, regional marketing director for Pozuelo, told the daily La Nación that the company was not looking to challenge the traditional idea of the family. Instead, Sanz said that the company wanted their publicity to reflect the new kinds of families in Costa Rica, 60 percent of which don’t fit the old father-mother-kid mold.
An update to the above-linked story notes that the commercial's airing in San Jose this afternoon has spawned some boycott calls on social media.

(Tipped by JMG reader Will)

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