Pride, A Steeper Love

Spearheaded by Toronto's gay pride committee, Canadian LGBT organizations are attempting to trademark the word "pride", ostensibly "to protect the trademark against for-profit individuals or companies exploiting it in the queer market." Companies or organizations that wish to use the word "pride" to promote their products or event must pay a fee, assuming the usage is approved. Remember when the International Olympic Committee selectively enforced its trademark against the Gay Olympics but not against the Special Olympics or even the K-9 Olympics? Is that the road we want to travel down? I haven't heard of this being attempted in the U.S., but if it succeeds in Canada....