I found this billboard on 11th Avenue yesterday. I wonder if they had to photoshop the model's eyebrows or if he just lives in Chelsea? In any case, this is a good example of how the word "queer" has positively entered the public lexicon, to the point where even advertisers feel comfortable using it. Would this billboard have been just as funny or effective if they had used "gay" instead of "queer"? I think with Gay.com billboards around town, the usage of "queer" is still notable and memorable. Manhattan Mini Storage also has a subway campaign that plays off on Brokeback Mountain.
I found this billboard on 11th Avenue yesterday. I wonder if they had to photoshop the model's eyebrows or if he just lives in Chelsea? In any case, this is a good example of how the word "queer" has positively entered the public lexicon, to the point where even advertisers feel comfortable using it. Would this billboard have been just as funny or effective if they had used "gay" instead of "queer"? I think with Gay.com billboards around town, the usage of "queer" is still notable and memorable. Manhattan Mini Storage also has a subway campaign that plays off on Brokeback Mountain.
