No More Zima

Zima, the last gasp of the yuppie era, is no more.

MillerCoors LLC says goodbye to Zima. The joint venture between SABMiller's U.S. unit and Molson Coors Brewing Co. told distributors in a letter Monday that production of the malt liquor beverage was discontinued as of Oct. 10. Chief Marketing Officer Andy England says the decision was due to weakness in the "malternative" segment and declining consumer interest. He says distributors can get remaining Zima inventories most likely through December.

I'd say that Red Bull probably killed Zima more than anything.