Swag Tuesday

Today's Swag Tuesday prize is the new book, Where's My Fifteen Minutes?, by openly gay publicist-to-the-stars and LGBT/HIV activist Howard Bragman. Bragman has made hundreds of appearances on network television to discuss popular culture and his representation of stars such as Cameron Diaz and Paula Abdul.

Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity.

No one knows this better than Howard Bragman. For more than thirty years he has helped prominent people—movie stars, business leaders, philanthropists their messages out, in good times and bad.

His book won't make anyone famous overnight, but it will help readers understand the changing world of today's PR. It will also guide readers through the thought process of PR, defining their key messages and purpose to the media and public at large. If your public's perception doesn't match reality -- if you are a better person, offer a better product, or stand for a better cause than anyone realizes—you need help.

Where's My Fifteen Minutes? goes on sale nationwide today. Enter to win your copy by commenting on this post. Only enter once and please remember to leave an email address that you check frequently. Entries close at midnight Wednesday PST. Publicists: If you'd like to take part in Swag Tuesday on JMG, please email me.