Maine Haters Hire Yes On 8 Firm

Marriage equality opponents in Maine have hired the publicity firm behind California's Yes On 8 campaign.

Organizers of an effort to overturn a new law legalizing same-sex marriage in Maine have hired the California public relations firm that ran the successful Proposition 8 campaign to overturn same-sex marriage there. Supporters of the law have hired a seasoned Maine political strategist who ran the successful Maine Won't Discriminate campaign in 2005. That campaign fought a people's veto of Maine's gay-rights law.

Stand 4 Marriage Maine has raised $60K from NOM. Both sides expect to spend from $4-$6M on the battle. Mainers, who famously detest outside intervention in state politics, may not take well to the Yes On 8 crew stepping in.