Main | Wednesday, July 29, 2009

HBO Launches Tru Blood Drink

HBO is launching a real retail drink to mirror the synthetic blood product consumed by True Blood's nicer vampires.
The blood-orange carbonated drink has a slightly tart and lightly sweet flavor that is sure to taste better than the O negative blood consumed by the show's fictional vampires. Crafted to replicate the appearance of the synthetic blood beverage preferred by the undead in the series, the real-life drink will also be called Tru Blood. "From its first season, fans have been enamored with the show and have expressed a keen interest in the Tru Blood beverage," added James Costos, vice president of licensing and retail at HBO. "We're extremely excited to be able to bring this original drink to life." Allan Ball, creator and executive producer of the series, announced the launch of the bottles at the San Diego Comic-Con convention and joked that the drink was a mixture of "wine, vodka, Vicodin, Viagra and Ecstasy" and that it was "completely illegal."
A 4-pack of Tru Blood will retail for $16. Yeah, I'll buy some as soon as it comes with a side-order of Jason Stackhouse.

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