Tears For Ricky Martin

Copyranter reports that a South African ad agency is using Ricky Martin's coming out to plug their line of tear-proof mascara.

Our tactical ad was an immediate response to the high level of local and international coverage given to this piece of showbiz news last week. We wanted to offer young female fans a quirky, tongue in cheek solution to the announcement in a ‘tear proof’ mascara.

It's unclear whether the usage of Martin's name is legal.