Arcade Fire - We Used To Wait

An interesting gimmick.

Arcade Fire’s “We Used To Wait” video uses Google maps and satellite images to personalize the HTML5 video’s imagery, adding an extra tinge to the song’s bittersweet nostalgia. But there are plenty of other surprises (and other browser windows), that makes it less of a video and more of a interaction between you and your childhood. Grab your old childhood address and visit http://www.thewildernessdowntown.net/ to play it (and play with it). Google Chrome works best. The video was directed by Chris Milk.