The Colors Of Guggenheim

In an odd bit of marketing, NYC's Guggenheim Museum is launching its own line of "premium" paints.

For more than 50 years the Solomon R. Guggenheim Museum in New York has selected the perfect wall colors to complement the celebrated collection of modern art showcased in its Frank Lloyd Wright-designed home on Fifth Avenue. Now through an exclusive licensing arrangement with Fine Paints of Europe, Inc., of Woodstock, Vermont the Guggenheim shares these trade secrets with homeowners, interior designers, architects, and art lovers everywhere.

I would have guessed the colors of Guggenheim to be white and white. Maybe I haven't been paying attention.