NORTH CAROLINA: Winston-Salem Firing Range Promises "Pansies Converted Daily"

On the Facebook page of Equality North Carolina we find this comment from one of their readers:

"The Pansies Converted Daily billboard is quite possibly the most offensive advertisement I've ever seen. Congratulations. According to dictionary.com, the slang meaning of the word pansy is a) a male homosexual, b) a weak, effeminate, and often cowardly man." Either way, it is derogatory and designed to intimidate a certain population. Your billboard is an example of institutionalized bullying which incites violence towards homosexuals. Or do you actually have pots of pansies that people shoot, thus converting them to rubble? Please clarify your meaning. If I am incorrect in my assumption, I will promptly apologize and come to your range to destroy flower pots."