At Tel Aviv Pride

This clip comes from a Canadian site whose description says:

The Size Doesn’t Matter (SDM) campaign is a cutting-edge social media experience that includes videos, an interactive website and promotional give-aways. Aimed at highlighting the multitude of Israel’s accomplishments and contributions in a new, fun and attractive way, this campaign has quickly become Canada’s most successful of its kind, reaching thousands across the country and beyond. SDM aims at highlighting Israeli nightlife, pop-culture, technology, culture, art, innovation and much more!

This might be classified as pinkwashing.