More Retailers Chase Pink Money

The Wall Street Journal reports on the continuing trend.

The efforts, while nascent, show a growing interest in reaching out to consumer groups beyond the standard Caucasian audience. Indeed, courting the gay market follows on retailers' increased interest in ethnic groups, specifically blacks and Hispanics. For years retailers have advertised in gay magazines and through other gay media. But now they increasingly are going mainstream, whether through their choice of representatives or whom they put on the front of their catalogs. Many households populated by gays, especially couples, have migrated to suburbia, long the bastion of large retailers. [snip] The move by retailers isn't happening in a vacuum. The government allows gays to serve openly in the military, ending its "don't ask, don't tell" policy. Several cases challenging the constitutionality of the Defense of Marriage Act—which limits federal recognition of marriages to those between one man and one woman—are winding their way to the Supreme Court.