Main | Thursday, October 18, 2012

One Million Moms Vs Nick Jr

One Million Moms is now going after a new programming block on Nick Jr. Via press release:
The two-hour block includes a reality show called "NickMom Night Out" and "What Was Carol Brady Thinking," in which "Brady Bunch" reruns are laced in a style similar to VH1's "Pop Up Video," with racy thought bubbles added to represent what was really on the family matriarch's mind in the scene. (Example: "Does Mike think needlepoint is foreplay?"). "NickMom Night Out" airs foul language and women in the buff with carefully placed black bars and even cowboy boots to cover strategic areas during comedy scenes.

Obviously, the channel behind "Dora the Explorer" is modeling its new block after "Adult Swim," which airs at 10:00 p.m. on a competing kiddie cable channel. However, unlike the Cartoon Network, Nick Jr. does not air separate East and West coast feeds. Therefore, the block airs at 10:00 p.m. ET/9:00 p.m. CT/7:00 p.m. PT and even earlier in the afternoon in Hawaii, at a time when children are still watching. NickMom is a profanity filled, perverted comedy that combines characteristics of a women's trashy talk show with standup comedians. One Million Moms will not sit quietly while Viacom's corporate greed and irresponsibility destroy one of the few twenty-four-hour preschool channels available.

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