PR Pitch Of The Day

This just in from an outfit called Vice Merchants:

Vice Merchants, the rebelliously luxe bedding company, announced today the release of “Cowpokes,” its first line of bedding geared specifically towards gay men. Made from 100% Egyptian cotton, 400 thread count, fine Sateen fabric, Cowpokes is the ultimate in edgy products that let you embrace a sexy twist in your everyday life.  The bedding, available in Wheat and Slate, features a ranch scene of playfully undressed men engaging in acts of whimsical outdoor fun and farm work. Illustrated by award winning artist, K. Commodore, cows, horses and tractors further set the scene as men work hard and play hard in the foreground.  “We’re enthusiastic to expand our brand to cater to the gay community,” Jake Katz, President of Vice Merchants stated. “Cowpokes is a design unlike any other that allows gay men to spice up your bedroom in a subtle, yet enticing and playful manner. With this bedding, every night can feel like a sweaty day with the boys on the ranch.”

And you thought Hello Kitty was the only "line of bedding geared specifically towards gay men."