Main | Tuesday, December 18, 2012

The Gender-Neutral Easy Bake Oven

In response to an online petition, Hasbro says they are working on the launch of a gender-neutral version of the long-selling Easy Bake Oven.
McKenna Pope, 13, of Garfield, N.J., got more than 40,000 signatures on her online petition at and the support of celebrity chefs including Bobby Flay, who backed her call for Hasbro to make a gender-neutral oven and to include boys in the ads. She was prompted to start the petition after shopping for an Easy-Bake as a Christmas present for her 4-year-old brother, Gavyn Boscio, and finding them only in purple and pink. Hasbro invited McKenna and her family to its Pawtucket, R.I., headquarters to meet with its Easy-Bake team, and on Monday, they drove to Rhode Island from New Jersey. During the meeting, Hasbro executives showed off a prototype of their newest Easy-Bake: one that's black, silver and blue.
Just a wild hunch, but I'm guessing lots of you had or (more likely) desperately desired an Easy Bake as a child.

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