Stockholm Pride Invites Gay Russians
Last year a Russian court banned pride events in Moscow for the next 100 years. Via email from Visit Sweden:
Stockholm Pride invites all Russians to instead # GOWEST and celebrate Pride in Stockholm, the capital of Sweden. On the campaign page you can compose your tweet-invite that’s automatically translated into Russian. In addition, your location for this particular tweet will be changed to a location in Russia. To celebrate that love, regardless of gender, sexual orientation, ethnicity and gender identity is a democratic right, we have taken this opportunity to, with humor and love, direct a special invitation to all of Russia to celebrate Pride with us.
Labels: gay Pride, marketing, Moscow, Russia, Stockholm, Sweden, tourism