Branding Fail

The Independent reports:

As sending positive brand signals go, naming your mascot Fukuppy is probably a step in the wrong direction. Indeed, it would seem this refrigerator company have had their very own fukuppy with the unfortunate christening of this cartoon egg. Social media users seized on the winged ovum's name to ridicule Fukushima Industries' mascot, with initial reports linking the upbeat ovum with Fukushima Daiichi nuclear plant. The Fukushima plant suffered a nuclear meltdown in 2011, forcing the evacuation of 300,000 people, and there are still reports of leaks and contamination. However this innocent egg is actually attached to Fukushima Industries, a company who make refrigerators, based hundreds of miles away in Osaka.

The company is now considering another name.