11/12/13

Today is a big day for weddings.

David's Bridal estimates more than 3,300 brides will marry on 11/12/13 — a nearly eight-fold increase over the same date last year. "11/12/13 is a sequential pattern, and we have learned that couples love dates that have patterns," said Brian Beitler, executive vice president of David's Bridal, in a release. Brian Mills, general manager of Viva Las Vegas Wedding Chapel, said his chapel will perform 65 weddings today — compared with only seven last Tuesday. Repeated numbers are also popular wedding dates, Mills said. 12/12/12 was the last date with three repeating numbers of the 21st century.

12/13/14 is a Saturday and is expected to be even more popular.