High Demand Moves NBA To Begin Selling Jason Collins' Brooklyn Nets Jersey

ESPN reports:

The jerseys were available at NBAStore.com and the NBA Store in Manhattan after the league received hundreds of inquiries both online and at the store, the spokesman said. Collins signed a 10-day contract with the Brooklyn Nets on Sunday, becoming the first active openly gay player in league history. The Nets can give Collins a second 10-day deal once the first one expires. He will wear No. 98 -- starting Wednesday night at Portland -- in honor of Matthew Shepard, a student at the University of Wyoming who was tortured, beaten and murdered in 1998 in an anti-gay hate crime.

Sports writers are tweeting that this is an unusual move for a player with a ten-day contract.  The official NBA jersey costs $70. Ouch.