Ferguson PSAs Air During VMAs

Via Mediaite:

One of the ads is based on a quote from author James Baldwin: “Not everything that is faced can be changed; but nothing can be changed until it is faced.” The words show on-screen while the now-famous “Hands up, don’t shoot” chants are heard in the background. The other spot — with a concept title of “Look. Listen. Change.” — shows young people getting hit with broken glass while a narrator rattles off racial stereotypes. The Washington Post reports that the commercials were produced with organizations like the Anti-Defamation League, the NAACP, the National Council of La Raza and the Southern Poverty Law Center.