New Kid's Book: My Parents Open Carry

From the Amazon description:

Come join 13-year-old Brenna Strong along with her mom, Bea, and her dad, Richard, as they spend a typical Saturday running errands and having fun together. What's not so typical is that Brenna's parents lawfully open carry handguns for self-defense. The Strongs join a growing number of families that are standing up for their 2nd Amendment rights by open carrying and bringing gun ownership out of the closet and into the mainstream. If you open carry and have a difficult time explaining why to your family and friends, or if you want to learn about the open carry of a handgun, or if you've wondered if open carry is right for you, then this book is what you need. My Parents Open Carry was written in the hope of providing a basic overview of the right to keep and bear arms as well as the growing practice of the open carry of a handgun. We fear our children are being raised with a biased view of our constitution and especially in regards to the 2nd Amendment. Before writing this, we looked for pro-gun children's books and couldn't find any. Our goal was to provide a wholesome family book that reflects the views of the majority of the American people, i.e., that self-defense is a basic natural right and that firearms provide the most efficient means for that defense. We truly hope you will enjoy this book and read and discuss it with your children over and over again. As you read this book, you will learn about the growing practice of open carry, the 2nd Amendment, and the right and responsibility of self-defense. Home School Teachers: This book is an excellent text to use as a starting point on the discussion of the 2nd Amendment.

Matt Barber's site and other wingnut outlets are claiming that the book is already an "Amazon bestseller," but I'm not seeing it in the top 100 for kid's physical or e-books.  From one of the many scornful reviews: "Can't wait for the sequel, My Black Parents Open Carried Until the Police Shot Them 146 Times."