PETA Launches I, Chicken

From PETA's website:

I, Chicken couples the most cutting-edge virtual reality (VR) hardware available—including wireless VR goggles, motion-capture cameras, and a powerful computer—with guidance from leading VR psychologists in order to immerse participants in a world where they can flap their wings, communicate with other chickens, take dust baths, and engage in other natural chicken behavior. But as participants soon learn, life for any of the 26 million chickens slaughtered every day isn’t a walk in the park. Over the next year, PETA’s youth division, peta2, will take the cutting-edge, three-minute I, Chicken experience to more than a hundred college campuses, where thousands of young people will discover firsthand what it’s like to be a chicken. The VR experience helps people develop empathy for chickens, who aren’t seen as individuals with interests, wants, and needs but rather as producers of meat and eggs.

Worst. Video game. Ever.