Main | Monday, April 19, 2010

Where The Fanboys Live

According to a survey of the 206 top metropolitan areas in the U.S., the #1 market for owning any Apple product is, surprise, the Bay Area. Fortune reports:
In a report issued Friday, Experian Simmons surveyed 206 so-called DMAs (designated market areas, or what we used to call "cities") and identified those that have the highest concentration of Apple (AAPL) users. The idea was to anticipate in what parts of the continental U.S. consumers were most likely to line up for the new iPad based on their known propensity to own or use iPods, iPhones or Macs. The result is the color coded map shown above and the list of the top 10 markets pasted below (the numbers and the commentary is Experian Simmons').

1. San Francisco-Oakland-San Jose, CA: With Silicon Valley and Apple headquarters located squarely within the market’s boundaries, it’s no surprise that the San Francisco-Oakland-San Jose DMA ranks number one in the nation for owning or using one of the core Apple products. Residents here are 49% more likely than the average American to own or use an iPod, iPhone or Mac computer.
2. Boston, MA: Almost one-in-three adults in the Boston DMA (31.3%) own or use an iPod, iPhone or Mac computer making area residents 45% more likely than average to be Mac maniacs. And with 11 Apple stores located within the Boston DMA, residents never have to go far for their Apple fix.
3. San Diego, CA: San Diego-area residents are 42% more likely than the average American to be toting around an iPod, chatting on an iPhone or computing on a Mac. In fact, 31.8% of the San Diego DMA’s 2.2 million adults are admitted Mac users.
See the rest of the top ten here. NYC is #4.

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