Main | Friday, August 02, 2013

Auto-Play Ads Coming To Facebook

Oh THIS won't be annoying.
It was only a matter of time before Facebook started bringing auto-play ads into users’ news feeds. Unnamed sources tell Bloomberg that Facebook will start letting marketers “buy their way directly” into Facebook users’ feeds “with a 15-second pitch” that will cost them between $1 million to $2.5 million per day to buy. Bloomberg’s sources say that “the commercials will initially be sold on a full-day basis and can only be targeted to users based on age and gender” and that “Facebook members won’t see a spot more than three times in a given day.”
The Bloomberg story is here.

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