Main | Friday, January 30, 2015

Coca-Cola Takes On Internet Haters With Super Bowl Ad Starring Michael Sam

Via AdWeek:
If you've spent more than three seconds on the Internet, you know it can be a pretty horrible place, swarming with cyberbullies and trolls who've turned comment sections into rotting hate-fests and people's own personal social pages into sources of despair. Coca-Cola hopes to change all that—or at least, steer things in a different direction—with its 2015 Super Bowl campaign. Four longer online videos will roll out this week starring teens and celebs who've experienced online negativity (racecar driver Danica Patrick and football player Michael Sam will star in two of these) or who are devoted to spreading happiness online (Kid President stars in the one of these.)
Other clips are at the link.

(Tipped by JMG reader Lynda)

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