Main | Thursday, March 26, 2015

This Is An Ad For Something

Appearing last week at SXSW was New York performance artist QT, whose single below was rated by Spin as the #4 best song of 2014. That track has now been turned into a music video-length product placement-laden commercial for her soft drink, about which she says: "DrinkQT is a 5-calorie, sugar-free, 250ml drink, manufactured to contribute to upward shine, vertical connectivity and personal growth." OK! To me this sounds like a 21st century Barbie Girl as performed by the Chipmunks. Oddly, I don't hate it. My favorite comment on YouTube calls this "Shelley Duvall-core."

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