Main | Tuesday, December 12, 2006

AHF Hard On Viagra

AIDS Healthcare Foundation launches an anti-Pfizer campaign tomorrow, claiming that Pfizer, the maker of Viagra, is encouraging "recreational use" with its advertising and enabling the spread of HIV. Aside from my quibble over the usage of the word "recreational" (only hookers and porn stars use it for work), I too have always contended that the crystal epidemic only really exploded when Viagra came upon the scene in early '98. By the end of that year, almost everybody I knew was doing crystal. That said, I think the AHF is wasting its breath. The Viagra ads don't seem to speak to gay men at all and I know they've never advertised in gay press. I understand why they are singling out Viagra, it's the first, biggest, and best known of the ED drugs, but ads for Cialis and Levitra seem fairly indistinguishable from those of Viagra.

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