Main | Thursday, February 28, 2008

Barack Places Ads In LGBT Press

Barack Obama's campaign has bought full-page ads in four Ohio and Texas LGBT newspapers in an attempt to erode Hillary Clinton's long-standing gay support.
According to Eric Stern, a member of the Obama LGBT steering committee, the campaign has just completed an ad buy with queer newspapers in the four largest LGBT markets of those two states -- Columbus, Cleveland, Dallas and Houston.

Full-page ads will appear starting Friday in Outlook Weekly of Columbus, the Gay People's Chronicle of Cleveland, the Dallas Voice and OutSmart, which is based in Houston. Buying a full-page, four-color ad that appears one time typically costs anywhere between $1,000 and $2,000 in weekly publications. In the Gay People's Chronicle, for instance, the ad cost about $850, according to the paper's advertising manager; the same ad went for about $1,500 in the Dallas Voice.

Stern called the coordinated buy "the icing on the cake" in terms of the Obama camp's outreach to the gay community in Ohio and Texas.

Go to Towleroad for an exclusive look at the ad.

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