The Next Step In Safer Sex Ads?

Via Queerty comes this image from a new ad campaign by an Argentine condom company. What say you, readers? Over-the-top scare tactics or brutal truth? If I recall correctly, San Francisco tried a safer-sex campaign featuring photos of facially wasted men, much to a local outcry from pozzers who complained that such images unfairly presented them as ghoulish-looking. Is this campaign taking that idea to its next logical step?