I'd Tap That

Last week New York City won a statewide contest for best tasting tap water, something Gotham has long been known for. Now somebody is bottling NYC tap water and selling it.

The Tap'dNY strategy doesn't hide the fact that they "purify and bottle New York City's famous tap water, leaving out the malarkey and far journey included in other bottled waters." Instead, it wants to be an "honest and local alternative for all New Yorkers"--perhaps a nod to how some bottled water marketers haven't always said their water was from humble taps--and even points out that refills are free at faucets in the city (after a few refills, you recycle the bottle).

Since many bottled waters are merely tap water cloaked in fancy artwork, I think this is great. Tap'd NY for me.