The Mormon PR Disaster

The Salt Lake City Tribune notes the backlash against the LDS:

Although they live a continent away from California, LDS Church members Gregory and JaLynn Prince, of Washington, D.C., still have felt the backlash from their church's involvement in the traditional marriage initiative known as Proposition 8. Their daughter, Lauren, a Boston University student, has lost friends over the issue, while their son, an LDS missionary in San Bernardino, Calif., has had a disproportionate number of potential converts cancel appointments.

About two weeks ago, during a first-ever class on Mormonism at Wesley Theological Seminary, where the Princes have built bridges for years, students pointedly asked them: "What was your church thinking?" "We are not taking sides on the issue, but the way this was done has hurt our people and the church's image," JaLynn Prince said. "It reminds me of the naive public relations strategy we had regarding the Equal Rights Amendment."

In some minds, the so-called "Mormon moment" heralded at the start of 2008 has stopped short. Just 10 months after the death of LDS President Gordon B. Hinckley, who spent nearly 70 years burnishing his church's public image, goodwill toward Mormonism that culminated during the 2002 Winter Olympic Games seems to have faded in a haze of misunderstanding and outright hostility.

Mean-spirited critiques of Mormonism during Mitt Romney's unsuccessful presidential campaign were followed by persistent news-media reports linking Latter-day Saints to the FLDS polygamous sect raided by Texas authorities. Now, angry opponents of Proposition 8 are demonstrating at Mormon temples, accusing the church of being anti-gay.

Interestingly, the very same Christianists who have long ridiculed Mormon beliefs are now rushing to their defense. Hate creates very strange bedfellows.