Utah: Online Porn Capital Of The USA

It's kind of fascinating that Utah turns out to be the highest per capita consumer of online porn, innit? A Harvard Business School study has compared two years of online porn purchases with the zip codes attached to the purchasers' credit cards.

"When it comes to adult entertainment, it seems people are more the same than different," says Benjamin Edelman at Harvard Business School. However, there are some trends to be seen in the data. Those states that do consume the most porn tend to be more conservative and religious than states with lower levels of consumption, the study finds. "Some of the people who are most outraged turn out to be consumers of the very things they claimed to be outraged by," Edelman says. The biggest consumer, Utah, averaged 5.47 adult content subscriptions per 1000 home broadband users; Montana bought the least with 1.92 per 1000. Number 10 on the list was West Virginia at 2.94 subscriptions per 1000, while number 41, Michigan, averaged 2.32. Eight of the top 10 pornography consuming states gave their electoral votes to John McCain in last year's presidential election – Florida and Hawaii were the exceptions. While six out of the lowest 10 favoured Barack Obama.

I found this bit of the story the most interesting:

Residents of 27 states that passed laws banning gay marriages boasted 11% more porn subscribers than states that don't explicitly restrict gay marriage. To get a better handle on other associations between social attitudes and pornography consumption, Edelman melded his data with a previous study on public attitudes toward religion. States where a majority of residents agreed with the statement "I have old-fashioned values about family and marriage," bought 3.6 more subscriptions per thousand people than states where a majority disagreed. A similar difference emerged for the statement "AIDS might be God's punishment for immoral sexual behaviour."

Ah, hypocrisy. Bet nobody here is surprised.