The Guerilla Wore Carrots

PETA has enlisted the granddaughter of Argentine revolutionary Che Guevara for a new ad campaign.

Lydia Guevara poses semi-nude in a PETA campaign that tells viewers to "join the vegetarian revolution," said PETA spokesman Michael McGraw. The print campaign is expected to debut in October in magazines and posters, McGraw said. It will be launched first in Argentina, where Che Guevara was born, and then internationally. PETA approached the 24-year-old in recent months after finding out she was a vegetarian, McGraw said. In the ad, Lydia Guevara wears camouflage pants, a red beret, and bandoliers of baby carrots while standing with one fist on her hip and the other outstretched. "It very much evokes the tag line of the ad, which is 'Join the vegetarian revolution,'" McGraw said. "It's an homage of sorts to her late grandfather."

An "homage" to a man who is widely credited with helping install Cuba's brutal communist regime, who later engineered the Cuban Missile Crisis, and who was known to shoot his detractors dead on the spot. Nice, very nice. Oh, but the t-shirts are to die for.