Why Marriage Matters: Freedom To Marry Launches National TV Ad Campaign

Freedom To Marry will launch a national ad campaign on Valentine's Day titled "Why Marriage Matters." Via press release:

“Across the country the thinking of many Americans, from the president to the people next door, continues to ­­­– as President Obama put it ­­­– ‘evolve’ toward support for same-sex couples joining in the freedom to marry. Freedom to Marry’s team has crunched over a decade’s worth of polling data and field experience to crack the code on moving the reachable but not yet reached," said Evan Wolfson, Founder and President of Freedom to Marry. “By engaging friends, families, and neighbors in personal conversations about why marriage matters, each of us can help fair-minded people wrestling with a lack of information and uncertainty, and change hearts and minds.”

The group has pledged to "raise and spend" $10M over the next three years for this campaign, which debuts its first ad on CNN on February 14th. More clips at the above link.