Samsung To Sell Flexible Smart Phone

Android Authority has the deets:

Specs of Galaxy Skin include 1 GB RAM; 1.2 GHz processor; 8 MP rear camera and VGA front camera with auto focus, self-portrait, stop motion, action shot, and Panorama shots; and 1500 mAh battery. Connectivity-wise, it has Bluetooth 3.0, USB 2.0, and Wi-Fi 802.11 b/g/n features. It will reportedly run on Android Jellybean (the next Google OS version after Ice Cream Sandwich), but there are speculations that Google will make a special version for it, namely Android Flexy.

So is this supposed to go in your wallet, or what? As the marketers say, what's the USP?