Coke: New Top Sponsor Of NYC Pride

Coca-Cola has signed up to be the presenting sponsor of NYC Pride 2012. Via press release:

“At Coca-Cola, one of our seven core values is diversity, and we define that in a simple way - we are as inclusive as our brands,” said Hallie Lorber, Director of Field Marketing, Northeast region. “Through our partnership with NYC Pride, we hope to promote diversity by recognizing the valued members of the Coca-Cola family who help build our business every day, as well as people in the LGBT community for whom our brands inspire moments of optimism, happiness and refreshment.”

Oh this will be fun.