Main | Friday, May 03, 2013

One Million Moms Againt Manscaping

Via press release:
The new Norelco commercial goes beyond a close facial shave to body grooming well below the chest and back. This commercial went WAY TOO FAR! During the commercial, it shows a man trimming hair in different areas of his body. Toward the end, it shows him standing with his boxer shorts down with hair falling to the floor as he uses the hair trimmer. It is implied that he is shaving in his private area. The dialogue in the ad is equally offensive. "I'd wink at me; I'd hug me," he says. Then he looks in the mirror, admires himself, and says, "I'd F*** me." The F-word is bleeped out. But then they display their website, This is clearly a play on the F-word. The excuse Philips Norelco gave by phone was equally dismissive, saying, "We are trying to reach a certain audience and would pass along these concerns." Their response isn't good enough. The ad shouldn't run at any time. It is not only inappropriate for children; it is offensive to adults also. The company's response to people's concerns is in poor taste.
Here's the ad. OMM is asking their followers to complain on Norelco's Facebook page.

Labels: , , ,

comments powered by Disqus