Via YouGov's
2013 Brand Index:
Falling out of the top 20 this year: iPad, Disneyland/Disney World, Apple, Advil, LG, Starbucks, Comedy Central, iPod, and Skype. Returning from last year: YouTube, Netflix, Samsung, Aleve, Subway, Target, Kindle, Ford, Android, iPhone and PBS. All 1,100+ brands in the YouGov BrandIndex brand universe were measured with the company’s buzz score, which asks respondents “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” All results were filtered for respondents who identified themselves as lesbian, gay, bi-sexual or transgender.
Did they really ask each person about 1100 brands?
(Via Queerty)Labels: business, Netflix, surveys, YouTube
