Liquid-Plumr: Your Hot Faucet Will Flow When We're Deep In Your Pipes

Liquid-Plumr has followed up on their winking ad campaign with a calendar. Via Ad Week:

Each month features a hunky model-plumber with centerfold stats (May's guilty pleasure is sticky buns) and a short piece of copy on plumbing care, with the adjectives "thick" and "deep" used ad nauseam. It is, admittedly, a clever distraction from the actual fact that these products are for something completely unsexy: toilets and clogged drains. "Only have 10 minutes? I only need 7 with Liquid Plumr Urgent Clear ... I'm a fan of quickies." "Just put it [in] and let it do its thing." "A 23-inch snake to reach deep in your pipe ..." We get it. You mean sex.

The calendar is here for free download. (Tipped by JMG reader Bill)