RNC Launches Millennial Outreach

Alex Pareene rips into it at Salon:

It’s easy to laugh at Republican millennial outreach efforts, because all millennial outreach efforts by institutions run by rich old people are invariably hilarious and insulting, but at least this one has a guy who does look like a normal young (college educated, white, well-off) urbanite. It’s not one of these guys. Scott Greenberg is saying strange, vague things that sound like they were written by someone trying to mask his actual agenda, but he is not openly condescending to young people (well, besides that stripey shirt) by referencing youth culture or awkwardly employing slang (or, god forbid, rapping). He’s a Republican because he believes that helping the rich get richer will somehow make gas prices fall, and while I do not expect that message to resonate with many other people in Greenburg’s demographic, it is at least a less hostile pitch than “I am a Republican because I think white men are a persecuted class” or “I am a Republican because the other guys are nerds and fags.”

Another ad with this guy is here.