Pogo Goes Commercial

Via Campaign Brief:

Western Austrialia's most established dairy, Brownes, has teamed up with Perth-born world-renowned electronic artist Pogo to create a fun and innovative video which invites people to do some impromptu dancing on the streets of Perth. The video, promoting Brownes Shake 'n' Shake, is a first for Brownes because it uses a WA artist to design, film and produce the entire creative concept. It is also the first video shot by Pogo in his home town of Perth.

Longtime readers will know that I've been huge fan of Pogo for many years. Click on his label link if you're unfamiliar with his wondrous movie mashups.